A Divine Farmer

Chapter 223

Chapter 223 - Should I Come out or Not?

Chu Wenwen's endorsement commercial was swiftly produced and, thanks to Soaring Dragon's coordination, it began airing in a continuous loop on all the hottest satellite channels.

?It's true that Elegant Dragon Drinks didn't need advertising, but that only held for those who had already experienced them. In the current age, if you don't advertise and your products are just another option among the myriad in a supermarket, they could go unnoticed for months.

Even in Qingyang City, where Lee Donghua had placed Elegant Dragon Drinks in prime locations, they suffered from extreme neglect due to a lack of promotion. The situation was even more pressing when considering the goal to break into the national market, making advertising a top priority.

?As Soaring Dragon set its sights on the national stage, advertising became the spearhead of their strategy. This move also highlighted Soaring Dragon's formidable financial power. Securing prime advertising slots on all the major channels during peak viewing times cost a fortune, yet Soaring Dragon didn't hesitate to snap them up.

?Consequently, no matter which channel you flipped to, Elegant Dragon Drinks were almost always in sight. With this cash-burning campaign, Chu Wenwen's name became familiar to the masses.

Elegant Dragon's four drink varieties were each showcased with Wenwen wearing a different colored dress and performing a unique dance style. On the television screen, Wenwen's persona shifted effortlessly: at times innocent and serene, at other times passionate and sultry, or even like a mesmerizing sprite emerging from an icy realm.

The commercial was an instant hit, captivating audiences of all ages. Viewers were eager to find out where they could purchase the drink endorsed by the goddess herself. To the men, drinking this beverage felt like an ethereal kiss from the goddess, while women believed that by drinking it, they too could attain the ethereal beauty showcased on TV.

This campaign stood out from typical celebrity endorsements, which often capitalize on a star's fame to promote a product. In this instance, it was Wenwen's association with the drink that sparked a sensation first. Viewers were left in awe, desperate to learn more about this stunning girl whose radiant beauty and graceful dance, combined with her versatile charm, suggested that for her not to pursue acting would be a travesty.

?This situation was hardly surprising. Chen Yaru and her colleagues had anticipated this possibility and were far from upset about the reversal of expectations; in fact, they were quite pleased to see it unfold.

?As Chu Wenwen's popularity soared day by day, so did the sales of Elegant Dragon Drinks, reaching unprecedented levels of success. Even the television stations favored the advertisements from Soaring Dragon Company, as most other commercials were generally disliked. Yet the four short ads featuring Chu Wenwen outshone even the special shows of Korean celebrities in popularity.

Statistics showed that during the Elegant Dragon Drinks commercials, viewership didn't just hold steady—it actually surpassed the ratings of prime-time drama slots. Incredibly, the advertisements had become the main attraction, with the TV dramas relegated to a secondary role!

In this context, the interspersed ads didn't annoy viewers; they were surprisingly well-received, moving the television station staff to near tears with gratitude. They joked that if all commercials were this effective, they'd be making money in their sleep.

?The first to seize the opportunity were the major film and television companies and directors, all eager to find the elusive Elegant Dragon Goddess. Why had they never come across her before? After much searching, they resorted to the time-honored method of reaching out to Soaring Dragon Company for information on Chu Wenwen.

?Chen Yaru had foreseen this interest and was far from bothered by it. She had even taken the initiative to vet the inquiries, selecting only the most reputable and capable companies and directors, while weeding out those with poor track records.

Chu Wenwen was deeply moved, at a loss for words. Having been in the industry for some time, she had witnessed its darker side and the calculating nature of many. But Chen Yaru's care and concern for her was genuine, akin to that of an older sister. It was an emotional bond that Wenwen cherished deeply.

Later, when her new drama achieved massive success and her acting prowess captivated millions of viewers, she was interviewed about her endorsement deal with Elegant Dragon Drinks. Wenwen revealed to the journalists that she hadn't received any endorsement fees. Instead, Soaring Dragon Company had graciously covered all her living expenses during that time.

?The host immediately voiced his “surprise” and “outrage,” accusing Soaring Dragon Company of being the epitome of corporate malfeasance.

Yet, Chu Wenwen replied with a smile, “It's not that Soaring Dragon is unwilling to pay the endorsement fee; I chose to forgo it. To me, Soaring Dragon isn't just a company, it's the dearest person to me. Would you charge the person you hold dearest for helping them out?”

?Regardless of whether Zhang Xiaolong agreed, Su Mei had preemptively registered Eyebrow Dragon Company and proudly displayed it to everyone.

In this situation, Zhang Xiaolong found it difficult to object and simply allowed her to proceed.

Conversely, Essence Dragon Company was lagging in its setup. Yang Jingjing wasn't well-versed in these matters, Zhang Xiaolong was inexperienced, and Chen Yaru was preoccupied with Soaring Dragon Company's affairs.

Choosing a company location and factory equipment wasn't a major issue, especially since Zhang Xiaolong was financially robust. However, assembling the company's staff proved to be quite a challenge.

Su Mei had the backing of the Su family, making it easy to secure a substantial workforce. Yang Jingjing, on the other hand, had to tackle the task on her own.

Fortunately, Zhang Xiaolong was almost always by her side, spending even more time with her than with Chen Yaru. This made her feel not only less burdened but secretly delighted.

“Let's go,” Zhang Xiaolong suggested one day after leaving the job fair, noticing Jingjing's lack of energy. “I promised to buy you some sportswear but never got around to it. It's still early; how about we go take a look now?”

Yang Jingjing remembered the incident, which had been overshadowed by a minor car accident with Chu Wenwen. Initially indifferent, she was now eager, revitalized by his offer to shop for her.

On their way, Zhang Xiaolong offered words of comfort: “There's no need to rush. Even if we had everything ready, I don't have enough Beauty Preserving Fruits for mass production. We'll just have to bide our time patiently.”

“Will Su Mei's pharmaceutical company also need to wait some time?” Yang Jingjing appeared gentle, but she was actually quite competitive.

She was well aware of Su Mei's fondness for Zhang Xiaolong. Even though they had reconciled professionally, she had no intention of being outshone by her colleague and was determined to demonstrate her utmost capabilities.

“Definitely,” Zhang Xiaolong acknowledged, understanding her sentiment. “While we have more Beauty Preserving Grass than the fruit, it's still insufficient for production. Moreover, I'm still contemplating whether to release the Injury Medicine at all.”

“Why not?” Yang Jingjing wondered. With such an effective medicine at hand, why wouldn't they manufacture it?