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Chapter 420: Sure enough, there is a problem
Chapter 420: Sure enough, there is a problem
??Chapter 420 Sure enough, there is a problem
??On the morning of the seventh day of the first lunar month, Su Weizhong took his clothes and luggage, and returned to Donggang by car with Xu Shiyan and others.
??As soon as he got home, he received a call from the participant. Lin Qiyue said that he had something urgent to discuss with Xu Shiyan.
??As soon as Xu Shiyan heard this, he hung up the phone and hurried away on his bicycle.
??While pedaling the bike, Xu Shiyan thought in his heart that this bike should be replaced, he should buy a motorcycle.
??Motorcycles are so convenient, you can run when you start the fire, and you will arrive as soon as you get out.
??Go back and inquire, see how motorcycles are sold, and think of a way to buy one.
??It was only when I rode a bicycle to the field department that I saw Lin Qiyue that I realized what was going on.
?? Nothing else, but their products, the quotations of the two kinds of cola, and the other merchants gave their opinions.
??As for the price set by the participants, they say it is acceptable, but there is a condition, that is, one Coke, paired with two natural sparkling mineral water.
??The packaging of mineral water should be upscale, the more beautiful the better, the price can be more expensive than cola.
?? "Xiao Xu, do you think we have to hurry to buy mineral water filling equipment.
?? Also, the packaging needs to be upscale and beautiful. How beautiful is this thing? "
??Lin Qiyue looked at the customer feedback sent from the provincial capital, and his face was confused. What should I do with this thing?
?? At that time, Xu Shiyan quoted a higher price on purpose.
??There are also Coke abroad, how much is that Coke? No matter how expensive they are, they are cheaper.
??Yes, this product is produced by Shenchang. It contains ginseng flowers and active ingredients of ginseng, and it is also made of natural aerated mineral water.
??In terms of quality, it is indeed better than ordinary cola, and it can even be said to be a type of health care product or functional drink.
??But the ex-factory price of this thing is 45 dollars a piece, including the shipping cost and the promotion and sales expenses of the other party, how much will it cost?
??How can such an expensive cola compete with foreign cola? How to open up sales?
?? But as soon as this feedback arrived, Xu Shiyan immediately understood.
??For those foreign merchants, what they want to focus on is not cola at all. Their main purpose is mineral water.
??Natural aerated mineral water, many factories boast so much, but in fact it is artificially added soda bubbles.
??Really pure natural mineral water with no additives, very rare.
??Those people proposed that one cola is paired with two cups of water, and the purpose is to promote this kind of water at a high price. As for the cola, it is enough to not lose money.
??This way is wrong. If they follow the other party's way, then their Coke will easily fall into an embarrassing situation.
??The production of Coca-Cola requires both recipes and materials. It takes a lot of processes. In the end, the sales are not as much as the direct sales of water, and the income is not as much as the direct sales of water.
?? What will happen? It is estimated that even the people in the beverage factory will think that it still produces a fart of Coke.
?? Directly fill the water and sell it to takeaway. It is easy to earn a lot.
??The deep processing of the ginseng industry that they have worked so hard to develop may have just started and was directly killed.
?? "Secretary Lin, let's reply like this.
??The price of a Coke can drop to $5 or even a little lower, but we have two Cokes with one water. "
??Foreign merchants want to make this water a high-end consumer product similar to luxury goods, so this water is the key.
??Before the Coke market opened, Xu Shiyan had to use water to hook those merchants, and it was absolutely impossible to ship so much.
?? "No, Xiao Xu, what kind of way are you playing? Why can't I understand?
??We took the initiative to lower the price, and also reduced the shipment of mineral water. In this way, wouldn’t we make less money? "
??Lin Qiyue felt that his brain was getting weaker and weaker. What kind of medicine did Xu Shiyan sell in the gourd?
??Xu Shiyan could only explain to Lin Qiyue bit by bit, breaking apart all the twists and turns and explaining clearly.
?? "Secretary Lin, if you think about it this way, they must ask for our Coke for mineral water.
??Then they bought Coke, so they have to sell it, right? As long as you find a way to sell, you will gradually occupy a part of the market.
??The foreign market is so big, it is impossible for us to eat all of them. It is enough to maintain a certain balance between the amount of spring water gushing out and the sales volume of our factory.
?? To be honest, no matter how much there is, we have no place to get this water. "
??External constraints determine that their Coke must be at a high-end price, and it is impossible to become an ordinary consumer product.
?? "When everything in our beverage factory is on the right track, our Coke will have a bit of a reputation. We can also try to produce domestic models and compete for the domestic market."
??The domestic market is temporarily out of consideration.
??Based on the current domestic consumption level, there are still people who are reluctant to drink a bottle of soda for 25 cents.
??Who is willing to spend so much money to buy a can of ginseng flower coke and drink it back? How can you go to heaven after drinking it?
??Chinese people have always paid attention to practicality. The so-called high-end atmosphere is mostly fancy.
?? This is in China, anyway, there must be no market in the past ten years.
?? If you want to develop the domestic market, you can only use another version, the same production process as ordinary cola, without this natural mineral water.
??Let’s talk about this matter slowly, don’t worry.
?? "There is one more thing to do now, which is to quickly design the packaging of mineral water. People demand high-end atmosphere and grades, so we have to figure it out."
?? What troubled Xu Shiyan was how to design the outer packaging of mineral water well.
?? It is not a small problem to think that it is expensive at first glance, and that it is a good thing at first sight.
??Xu Shiyan felt it was a bit difficult, but for Lin Qiyue, it was even more confusing.
??In his opinion, what kind of flowers can be made out of that glass bottle? It's almost like a soda bottle, how high-end is that thing? How beautiful?
?? "Okay, let's find someone to hold a meeting." Xu Shiyan knew it, and he couldn't explain it to Lin Qiyue.
??So they called people for a meeting directly, this time it couldn't just be the technical department, the stage designer of the art troupe and the propaganda officer of the trade union were all called in.
??These people are somewhat artistic anyway, brainstorming.
??In addition, Xu Shiyan also called out specifically to ask Han Liwei's daughter-in-law, Xu Shiqin, his younger sister, to come over too.
??Why? Because Xu Shiqin is a woman, and she is a fashion student, so she has a bit of talent in design.
?? In this way, all relevant personnel were called to the meeting room of the field department, and Xu Shiyan explained his thoughts and ideas.
?? distributed paper and pens to everyone, let them think about drawing by themselves.
?? Not only the bottle body design, but also the logo, the pattern on the bottle, etc., have to come up with a plan.
?? Not to mention, the power of the masses is huge, and there are really a few good ideas.
??Xu Shiqin designed a bottle that is thin in the middle and thick at both ends, a bit like a beautiful woman in a long skirt.
??Xu Shiyan thought it was good, and added some suggestions, making the bottle cap into the shape of a golden crown.
??Looking at it this way, it really looks like the queen in a western fairy tale.
??As for why the bottle cap is designed as a crown, this matter has to be told from the stories they made up.
??When writing product introductions, Xu Shiyan said, let’s make up a few folklore or stories.
??Licheng allowed those people to be able to do it, so he made up a story about the old Han king who went to the mountain and got sick, and drank the spring water to save his life.
?? Dear friends, Happy National Day.
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??(end of this chapter)