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Chapter 317 - 317 Market Investigation
Chapter 317 - 317 Market Investigation
317 Market Investigation
When Jiang Mei saw Jiang Chun and Yu Bing’s tired expressions, she said with heartache, “Yes, yes, yes. Go home first. I’ll take care of him.”
After Jiang Chun already had an understanding of her father’s condition, she was much more relieved, so she left the hospital with Yu Bing.
Yu Bing didn’t return to the factory courtyard with Jiang Chun. Or rather, she had no intention of returning home at all. This time, she only accompanied Jiang Chun to visit Mr. Jiang and waited to return to the village together.
When Jiang Chun heard Yu Bing’s plan and thought of her grandmother’s actions, she naturally understood. “Then I’ll go back first. I’ll also tell my parents not to mention your return to the public. But what are your plans for the next half a month? Staying in the guest house the entire time isn’t a good idea.”
Yu Bing had already planned it out. “I’ll help if you need help. I plan to check out the market situation here for the rest of the time. When I’m free, I’ll read in the guest house. Don’t worry, my schedule is full!”
When Jiang Chun heard this, she said in amusement, “You’re quite busy. You didn’t even leave Xiao Sheng any time.”
Yu Bing was stunned for a moment, but then she smiled awkwardly. She hadn’t gotten used to suddenly having a probationary boyfriend, so she had forgotten about Xiao Sheng when she was making the plan.
After the two of them separated, because of Jiang Chun’s reminder, Yu Bing specifically went to the supply and marketing club and bought two pounds of her favorite pastry, sesame cake.
Previously, after changing cars in City H and arriving in Hang City, Xiao Sheng went to the hospital without stopping. He didn’t even have time to eat anything and must be hungry too, so buying some sesame cakes for Xiao Sheng was a good idea.
Yu Bing took out her certificate and checked in at the reception desk of the guest house. Then, she asked about Xiao Sheng’s room.
The guest houses of this era were different from the hotels in the future, where they needed to keep their guests’ information confidential. They told Yu Bing about Xiao Sheng’s room number as soon as she asked.
Yu Bing lived on the second floor, so she put down her luggage first before going downstairs to look for Xiao Sheng on the first floor.
After Yu Bing knocked on Xiao Sheng’s door, she raised the pastries with a smile. “These are my hometown’s famous pastries and are also my favorite.”
Xiao Sheng took the pastries and was secretly happy that Yu Bing hadn’t forgotten about him when she accompanied Jiang Chun to the hospital.
A smile appeared on his face as he turned to let Yu Bing into the room. “Thank you. I’ll buy more for you when we get back, so you can take your time eating them.”
When Yu Bing heard this, she felt a little guilty. After all, she had only thought of this because of Jiang Chun’s reminder, but he immediately thought of buying more for her and bringing them back to the village to eat.
Xiao Sheng poured a glass of water for Yu Bing as he told her his plan for the day. “I’m going to see the person Zeng Li arranged here in the afternoon. What are your plans?”
Although Yu Bing was born and raised in Hang City, she didn’t know much about supply companies and malls around here in the 1970s.
In her previous life, she had returned to the city in the 1980s. Before she went to the countryside, her parents had only brought her to the mall a few times. Usually, Yu Pan, who worked in the supply and marketing club, was in charge of whatever her family needed to buy.
Therefore, Yu Bing’s life was very simple. She went to school and did housework at home after school. Only during the school’s spring outing could she go out of town.
The province Yu Bing was in was Zhe Province, which was adjacent to Jiang Province. The development of the market spread from near to far, and Zhe Province was in the middle of Jiang Province and the prosperous city of S City.
Yu Bing’s plan was very simple. At this stage, she wanted to occupy the market in Jiang Province first and then open up the market in S City through Zhe Province.
The capital, S City, and Guang Province were the most developed first-tier cities in the country in the future, so Yu Bing planned to take down S City before Guang Province developed.
As long as she could gain a foothold in S City, there would be a better branding effect when she went to other provinces in the future!
Yu Bing didn’t want to start making preparations so quickly, but since she happened to be back because of Jiang Chun’s father, she decided to do a market investigation in advance. The bus ticket fare couldn’t be wasted.
“I’ll go to the market in the next few days to investigate.”
Because this was Xiao Sheng’s first time in Hang City, he asked Yu Bing about the local customs and economic development here to see what other business he could do here.
After the two of them ate together, they got busy with their own things.
Xiao Sheng’s negotiation was finished in two days. The rest of the time, he accompanied Yu Bing to the market and learned how to do market investigation with Yu Bing.
Because it was a planned economy, for the market investigation method, they couldn’t completely follow the model of a market economy.
Therefore, Yu Bing first categorized the supply companies and the malls into low, middle, and high-end markets according to the target customer group. Then, she chose two to three more representative businesses in each market to shop at.
Firstly, she had to investigate the pricing of her competitors, and secondly, she had to understand the tastes and packaging of her competitors’ products. Therefore, Yu Bing bought some of the top three best-selling foods in the market.