Reaching the age of thirty, my income randomly doubled

Chapter 335 - 234: The Coming of the Young Age

Yang Xi had chosen the digital marketing department at Tengying Group.

The marketing department primarily focused on the online positioning, marketing, and promotion of various brands.

This aligned with her studies in journalism; they were all part of the same field.

As for Chu Qiuyan, she was specially requested by Chen Pingsheng to come over from Magic City.

Antler Coffee had allocated another billion a few days ago, accumulating a total investment of thirty billion.

Yang Qian confirmed that she would be fully prepared to give birth after the Lantern Festival.

At her age, she was considered an older expectant mother.

The first child of Chang Fu, no amount of attention was too much.

In no more than two months, the total number of Antler Coffee’s directly-operated stores nationwide would likely reach three thousand.

Domestically, aside from Starbucks, the leading coffee brand was undisputed.

However, this first place was entirely bought with a hefty sum, particularly in terms of profitability.

It couldn’t compare with Starbucks at all.

The gap was even significant.

After Yang Xi finished her work, she didn’t leave, and Chen An’an invited her to eat together at home.

After taking a sip of tea, Chen Pingsheng said, "Coffee is something that came from abroad. The initial marketing focus was always on this strange loop of New American style. Besides waking one up, I still can’t understand what’s so good about this bitter stuff even now."

"Of course, my personal taste doesn’t count; the key issue is the profitability of Antler Coffee. It’s just too poor. With such a financial statement, there’s hardly any possibility to apply for a Nasdaq listing."

Chen Pingsheng said, "What we urgently need to improve are mainly two aspects: one is the average transaction size, and the other is the output per store."

Selling a cup for ten bucks versus fifteen bucks makes a completely different profit.

As for the output per store, the main clients of Antler Coffee are still the urban white-collar class.

Frankly speaking, this group isn’t as broad as the Bobo Milk Tea clientele.

What currently needs changing is the price point.

After carefully considering, Chu Qiuyan said, "American and Italian style coffees are not accepted by most domestic groups. If coffee can’t change its bitterness, its audience will ultimately focus on a niche of white-collar workers; most domestic customers still prefer sweeter drinks."

"If we just blindly follow in Starbucks’ footsteps, it’s tough to develop our own style. Once the brand lacks its unique style and target audience, it will be challenging to actually succeed."

"Indeed."

Chen Pingsheng agreed with this viewpoint, "So I plan to adopt your suggestion and start researching a milk coffee series to completely localize coffee."

"The reason I called you over is to set up a joint research division between Antler Coffee and Bobo Milk Tea, specifically aimed at market research to develop a signature milk coffee series. Only with our own signature milk coffee can we redefine the market."

Antler Coffee actually wasn’t short of business.

Backed by the Tengying Entertainment brand, even Wu Jing, a very straightforward guy, needed to carry a cup of Antler Coffee whenever he went out.

Lack of traffic?

Now with the audition competition serving as its traffic billboard, the title of the top internet-famous drink was secure, unable to be stolen by anyone.

The essential key, however, was developing its distinctive features.

This was crucial to facilitate a smooth price increase; only by raising prices could the profit margin be significantly improved.

Once the financials reached breakeven, it would qualify for a Nasdaq listing.

Three thousand direct-operated coffee shops, all located in first-tier cities.

This was definitely no joke.

Domestically, no one dared to independently invest thirty billion in the coffee sector to capture the market.

It can be said that all actions and decisions were preparing for the final rush towards the IPO.

This was also why Chen Pingsheng loved starting businesses in similar fields; numerous resources could be transferred across sectors.

"Dad, may I timidly ask, after this coffee goes public, will our family make a lot of money?"

Chen An’an excitedly rubbed her small hands and asked.

Chen Pingsheng countered her, "Why do you need to know that?"

"I just want to know."

"Not much, just under a hundred billion."

Two hundred billion, what a figure.

Chen An’an felt like her ten little fingers simply couldn’t count that high, "Dad, a billion is like fifty times two hundred thousand, ten billion is like five hundred times, so I can use that money for many years, right?"

A nine-year-old girl could calculate in ways that could make you doubt life itself.

Chen An’an just wanted to raise her pocket money; she felt two hundred thousand a month wasn’t enough.

It would all vanish with any casual purchase.

"Don’t get any wild ideas," he said, "Your mother and I have discussed this, and once you reach eighteen, the rent from Tengchao Commercial Management will be at your own discretion."

"How much is that?"

"Around three billion a year, and it’s going to increase. Wait another ten years, and it’ll probably be five to six billion a year."

"That much?"

Chen An’an’s eyes widened in amazement, the only pity being that she had to wait nine years to officially receive the money.

By that time, she would be a super landlady earning fifty million a month.

Such a life was something Yang Xi definitely couldn’t envy.

Even Chu Qiuyan had to privately exclaim that some people were simply born winners.

She didn’t even qualify to compare.

At eighteen, still a youthfully naive age, Chen An’an would already be inheriting fifty million a month.

What kind of magical life was this?

The money was definitely more than she could spend; it all depended on how she chose to use it.

By noon, his wife, Song Yanxi, also returned home in a blue Bentley SUV.

Last year, Water Cloud Space opened two flagship stores in Magic City and invested another eight billion to develop thirty top luxury clubs.