Chapter 1164: : Editor-in-chief Cui informs (2 more)
Chapter 1164: : Editor-in-chief Cui informs (2 more)
Chapter 1164: : Editor-in-chief Cui informs (2 more)
Xia Xiaolan didn't know yet, even her son was not optimistic about Ji Ya's thoughts.
Liu Fen paid attention the next day and found out that the styles of the two stores that were being renovated in Xiushui Street and Xidan were the same as the Drum Tower.
"It's okay, mom, follow your own schedule, don't be messed up by Ji Ya, we ignore her."
What is Ji Ya's plans will always reveal clues.
Before Xia Xiaolan asked everywhere, she got news from the editor-in-chief Cui of the "Fashion" magazine. The editor-in-chief said that he received an interesting manuscript.
""The Real Fashion in China Is Coming"?"
Editor-in-Chief Cuis voice was a bit erratic on the phone, "Isnt this a trick you used, it was imitated, I just remind you, I think the other party is targeting Luna everywhere, and he will be in Wangfujing on the 24th of this month. A fashion show was held on the main street. As far as I know, many newspapers and TV stations were invited to the show."
Luna was "discovered" by editor Cui, and Xia Xiaolan and Chen Xiliang's postures were also very low. Editor Cui was comfortable in writing soft articles to Luna. This fashion show for Luna is not too particular. Editor-in-chief Cui didnt know who was going to do the fashion show, so he threw an advocacy article through the relationship, as if he should bow his head to praise the mysterious relationship!
This feeling makes Editor-in-Chief Cui upset. The influence of "Fashion" is not small. Editor-in-Chief Cui also considers himself to be a person, and hasn't been so despised for a long time.
He said that the other party is right to target Luna everywhere, the propaganda model is the same, and the advertisment is also imitated.
Another point is that to be able to run a fashion show on Wangfujing Street, the background is not simple, and it is richer than Luna!
Fashion show?
This kind of magical touch really resembles Ji Ya's style.
One thing is big news, what's to be said, rich and willful.
Xia Xiaolan squeezed the phone receiver and smiled, "Thank you for your reminder. The forerunner is always imitated, but to truly surpass the forerunner, the other party needs to show their true ability. The fashion show is a good gimmick, and the newspaper will definitely report this... Its to destroy Luna with propaganda, and I cant wait to take it lightly if it is not good."
Editor Cui didn't say much, just Xia Xiaolan knew.
"In short, please pay attention. Luna is a very good brand. This year, it has been stable and stable. I pay attention to your new seasons. Imitate foreign styles and have their own elements. I am still very optimistic about you. This article I still have to publish the manuscript. The other party has a favor that I can't refuse. Think about it, even I will post the manuscript. Other magazines and newspapers probably follow the same pattern."
This propaganda battle is really too big.
Ji Ya really dares to think and do. Is this going to win the budding Chinese fashion circle in one fell swoop?
If Ji Ya's fashion show is a big success, she will take the opportunity to launch her own personal brand and it will be like a broken bamboo. What Xia Xiaolan particularly wants to know now is Ji Ya's positioning.
Again, playing high-end in China in the 1980s would definitely be a dog breed.
Only by following the mass line can rapid development be achieved.
Although Xia Xiaolan feels that the current Chinese fashion circle is a desert, she does not allow Ji Ya to hold it firmly in her hands. It doesn't matter if one or two newspapers and magazines tout Ji Ya's personal brand, but if there are ten or twenty, it is easy to brainwash consumers.
I am most afraid that the other party will not only tout their own brand, but also step on Luna by the way...If the magazines and newspapers on the market say that Luna is a spicy chicken, customers who originally thought Luna clothes are pretty good-looking will not choose Luna again.
If this is all secondary, then the more important thing is that Luna has to take the franchise route and must be prosperous all the way. Only if the franchisees see the hope of making money, others will be holding the money to beg for admission!
The reputation of the brand is gone, consumers do not recognize it, and franchisees are not stupid.
Ji Yas actions can indeed pose a threat to Xia Xiaolan. Fashion shows are not weapons. Fashion shows are just an introduction. Lets see how many magazines and newspapers the fashion show can attract, and how many of these media can speak for Ji Ya.
Public opinion is the deadliest weapon, and Ji Ya didn't make a move this time, but hit the key place.
Xia Xiaolan put down the phone, "No wonder the editor Cui reminded me that this shameless trick does have my style, but I will not step on others to praise myself. Ji Ya is just crazy again, watching the Zhou family and Uncle Tang standing behind me, too. I dare not really instigate magazines and newspapers to attack Luna. At best, she is just giving others such a hint, so her fashion show must be amazing enough, and she has the initiative to talk to magazines and newspapers!"
Xia Xiaolan is quite envious of Ji Ya's fashion show in Wangfujing.
I envy Ji Ya who is rich, and I also envy Ji Ya who can use her family's contacts unscrupulously.
Xia Xiaolan cant be like that. Whether its Zhou family or Tang Hongen, the more they love Xia Xiaolan, the more cautious she must be when she borrows each others contacts. Not good!
Ji Ya is unscrupulous. Ji Huaixin has left a network of contacts with the Ji family. Ji Lin is not like a capable person. Doesn't he have the right to wait for it to expire now?
Liu Fen didn't expect it either.
Liu Fen didn't even think that there are people in China who are engaged in fashion shows. This kind of thing is only mentioned in magazines. Can Ji Ya bring it to China?
"Can she do this?"
Xia Xiaolan nodded, "The news is provided by Editor-in-Chief Cui, and it seems to be true. But the effect depends on her specific operations."
Not many days have passed since the 24th.
Looking at the renovation progress of those stores, Ji Ya should wait for the fashion show to cause a sensation before opening.
Xia Xiaolan couldn't help calling Chen Xiliang to ask about the commercial shooting. Chen Xiliang was full of energy, "Comrade Zhang Xiao is very talkative, and we cooperated with the shooting throughout the whole process. Our side is very smooth!"
The depression of being released by Wang Mingming disappeared. It seems that the shooting in Yangcheng is really smooth.
Xia Xiaolan originally wanted to modify the content of the ad. She shouldnt be confused by Ji Ya. If Ji Ya takes the high-end route, Luna should stick to the fashion of the Chinese taste, including Lunas first TV commercial. , Is the primary purpose!
Xia Xiaolan apologized slightly when talking about Ji Ya's recent actions:
"This is all aimed at me, because Luna was the target of the attack because of a feast with me."
Chen Xiliang is very optimistic, "There are others without her, I can tell Sister Xia, we are in the same country, and we both want to make a good brand!"
In the beginning, Xia Xiaolan didn't want to be a clothing brand. Looking at the posture of "Blue Phoenix", Xia Xiaolan wanted to be a retail terminal.
It was him who was clamoring for a brand. Xia Xiaolan is now engaged in residential development, and he is still working **** Luna. How do you think that Luna and real estate are not the same level of business, Chen Xiliang himself knows good or bad.
Without Luna, Xia Xiaolan is still Xia Xiaolan, and the business is still flourishing.
Without Luna, Chen Xiliang's efforts were wasted, and he was beaten back to his original form to become a small clothing wholesaler.
Ji Ya is not trying to get along with Xiaolan, but killing him Chen Xiliang!
Chen Xiliang's voice was a bit vicious, "Sister Xia, what do you say, I will listen to you!"