Rebirth to 80s: Daughter-in-law is a Bit Spicy

Chapter 1748: : How to pry open parents' wallets (2 more)

Chapter 1748: : How to pry open parents' wallets (2 more)

It's not that Xia Xiaolan didn't want to shoot commercials, but was fooling them for nonsense.

Audience fate is really important.

Who is buying electronic dictionaries?

The parents are buying.

Electronic dictionaries are not commodities that students can consume themselves. Unlike delicious sodas and big bubble gums, students can buy them at their own expense.

Xia Xiaolan is too beautiful, and when she grows up to shoot electronic dictionary advertisements, the students are really impressed. Can parents like it?

Just look for the kind of correct facial features that is a good student in the college entrance examination. This kind of image is the most popular with parents. Once the advertisement is broadcast, it is easy to gain the trust of parents!

Think about its practical toes, electronic dictionaries are just off the production line, even if the college entrance examination champion English can get a perfect score, it cannot be the credit of the electronic dictionary.

But both Xu Jing and Ma Hai had no objection to Xia Xiaolan's proposal.

The advertisement must be exaggerated.

This is not a health care product, it can cure all diseases, Xu Jing and Ma Hai do not have much psychological burden.

They are actually ideal entrepreneurs, and they are confident that electronic dictionaries can improve the English level of users... At this time, electronic dictionaries are indeed used for learning, and the memory is so large, no one thought about installing a few small The game goes in.

As for the electronic dictionaries and learning machines of later generations, Xia Xiaolan is also fascinated by the need to install games.

Market demand determines the morality of businessmen. Wenquxing does not install games now, but Backgammon is willing to add it, and there are many educational product brands vying to increase the morality of Xu Jing and Ma Hai.

Forget it, let these two keep this ethics for a longer time, and remind them when there are competitors!

It is not difficult to get a list of the top candidates in the college entrance examination.

Only a few months have passed since the college entrance examination in 1986. Now it is not popular to go abroad after graduating from high school. The champions in the college entrance examination in each province have to choose a university in China.

Finally, Xu Jing and Ma Hai initially selected two candidates.

One is the liberal arts champion in northern Hebei province last year, and now he is studying at Beijing University.

The other is the No. 1 prize in science in Xiangnan Province last year. He is now attending the University of Science and Technology of China.

These details are no longer needed by Xia Xiaolan, and Xu Jing and Ma Hai will do the details themselves. The last thing I talked about is the science champion of Hunan University of Science and Technology, a male student with good features and a little handsome.

The first-generation Wenquxing electronic dictionary is not very helpful anymore. No matter how simple the English test paper is, it does not have thousands of words in reserve, and it is impossible to get a high score in the college entrance examination English.

People don't want to make commercials popular.

This science champion is interested in Xu Jing and Ma Hai. Xu Jing was a teacher at Beijing Normal University before. He went abroad at his own expense and returned to China to start a business. This experience is quite interesting.

Of course, paying for advertising is also a reason.

The college entrance examination champion like Xia Xiaolan who is not short of money is a different kind.

Everyone has a vanity. This electronic dictionary happens to be called "Wenquxing." As the old saying goes, the champion man is a Wenqu star. He only talks about the provincial champion. There are dozens of them in the whole country every year. But I found him, the science champion of Hunan Province. Still a little proud.

It's not too shameful to advertise an electronic dictionary.

This is an e-book for learning, nothing else. Although you can't be the next champion, it's not useless. Some parents with good financial conditions are still willing to pay for their children.

In short, under Xia Xiaolan's reminder, this matter progressed very quickly. "Wenquxing" doesn't need to advertise all over the country, and now he doesn't have the ability to spread the goods across the country and make such a big move.

Try the water first around Guangdong Province.

Compared with inland cities, coastal cities have to be more open and the people have more money in their pockets. This is the best market to enter.

Of course, the market is blank, and Xu Jing and Ma Hai are just one step ahead. Mass production of electronic dictionaries is only the first step, including advertisements and so on.

They are different from Hongrong Square.

Chung Rong Plaza is a shopping mall in place, attracting merchants from all walks of life to settle in.

However, Xu Jing and Ma Hai want to promote electronic dictionaries. The advertisements are attractive, and the stalls of the electronic square are used for display purposes. The ultimate goal is to make those who sell electronic products feel that this thing is profitable. , Take the initiative to sell it!

Have your own sales channels!

Do you build them one by one?

No, that would be too slow.

Should borrow other people's channels.

In the last life, how did those electronic dictionaries, learning machines, and point reading machines sell?

They borrowed the channel of the bookstore-it is the channel of the Xinhua Bookstore. Tsk, so some people are smart without being born again. The people who think of this first are really powerful. There is really no more suitable channel than Xinhua Bookstore. It is The country's largest state-owned book publishing company, with distribution outlets all over the country's cities and towns.

Well, even if there is no such thing in the town or in a smaller county, there must be a Xinhua Bookstore in a city-level area.

Xia Xiaolan went to the factory again and caught the busy horse:

"The channels must not be forgotten if the advertisement is to be posted. You must not passively wait for someone to come to your door. Instead, you should take the initiative to expand. Let's start with Guangdong Province and find a way to rent the counter at the Xinhua Bookstore in Guangdong Province."

It doesnt need to be too big, just one electronic dictionary.

Even salespersons don't need to train much, even the clerk at Xinhua Bookstore can sell this part-time.

A commission is given to each one sold.

Nowadays, many state-run store employees have a bad attitude, because the environment they are in is attributable to them.

Whether you speak well or not, customers have no choice but to go to state-owned stores to buy things...This monopoly has not been broken yet, but as time goes by, it will become weaker and weaker.

Private stores gradually increase, and the monopoly will be broken.

Private capital is beginning to touch department stores. With competition, those state-owned store salespersons with an arrogant attitude will no longer be able to treat people with their nostrils.

In the last life, Asia Mall was so popular that apart from advertising and various gimmicks, it was the attitude of service.

It is said that when entering the Asia Mall, customers have the feeling of being regarded as "God" for the first time.

Xia Xiaolan has no time to train employees for others, but she knows that there must be brave husbands under the reward, just like those shop assistants in clothing stores. Are all of them very good-tempered and can always welcome customers with smiles?

No, it's because of the comparison, it's because of the commission.

If you take the nostrils to people, customers will not buy clothes from them.

And every piece of clothing is related to their performance and how much commission they can get!

There is no commission for selling books. Is there any for selling electronic dictionaries? This is an extra income besides salary, or it is quite tempting, right?

Ma Hai heard Xia Xiaolan say something, and some of the messy thoughts in his mind were straightened out.

"President Xia...You are really a born businessman!"

Its too smart to rent other peoples channels through channels, and even sell other peoples.

Ma Hai was both excited and couldn't help sweating. Fortunately, he didn't have any thoughts he shouldn't have, or he couldn't hide it from President Xia.