Rebirth to 80s: Daughter-in-law is a Bit Spicy

Vol 2 Chapter 122: : One step two steps to trap them (4 more)

Vol 2 Chapter 122: : One step two steps to trap them (4 more)

Xia Xiaolan would never do anything about taking off her pants and farting.

The state-owned shopping malls headed by Zijingshan Department Store are already engaged in price-cutting promotions. If you want to attract customers back to Asia without hurting your muscles and bones, there is no such simple thing.

Xia Xiaolan's "shopping card" is not enough, plus the recharge and cash back, it will surely attract some customers back.

This shopping card, as long as you spend money to buy it, the balance will always be in the card if you dont shop, and the state-run shopping malls are engaged in price reduction promotions. If you dont buy it now, there may be no promotional activities in a few days.

There is another advantage of the shopping card. It is anonymous. Someone will soon think of its magical use and want to ask someone to do something. Sending a gift may not be in line with the other partys wishes. Sending cash is a real mistake... Isnt the mall shopping card just right?

Amitabha, this second effect is not Xia Xiaolan's original intention, she just wants to reverse the current situation in Asia!

Song Minglan thought it was because he took off his pants and fart because Song Minglan didn't understand the key points.

Discount promotion is something that every shopping mall can do, and when the price of goods drops, customers will have opinions when they want to raise them again. Unless all the shopping malls participating in the price war abandon their previous suspicions and sit down together to discuss the restoration of the original price, otherwise, whoever raises the price rashly will be rejected and questioned by customers.

Xia Xiaolan will not discount.

But she can use the "shopping card" to trap customers, one step or two steps, don't worry, everyone has a share!

First of all, we must make sure that this is also Asia Minor's discount, but it is not simply a discount. At least the price of the goods in Asia's mall has not been broken, and the vulgarity is still there. If you don't use the shopping card, it is the original price. The impression of Asia is still mid-to-high-end shopping malls.

At the same time, several state-owned shopping malls are also selling discounts, but customers have not developed the so-called loyalty. Go to which one is discounting!

But once a customer uses Asia's "shopping card", they will slowly be tied to Asia.

The shopping card does not limit the time of use, nor the number of times of use. The unused balance is always there, and there is no restriction on what kind of goods can be used. It is universal in Asia... and customers go to the state-owned companies in Zijingshan. Going to the mall, the discounted goods may not be what they want to buy, unless the state-owned shopping malls of the Zijingshan Department Store really have to fall to the end, regardless of the loss, and can be discounted on all goods seven days a week, which can offset the Asian "shopping card" audience. General advantage.

In Asia Mall, there is also a secret trick. Goods that could be priced at 10 yuan are usually priced at 9.9 yuan, with a fraction of a dime.

This is a caution in the retail industry. The difference between 9.9 yuan and 10 yuan is a dime, but it is a hint to customers that they feel that this item is not 10 yuan, and it is not very expensive.

When it comes time to check out with a card, these ubiquitous fractions will have a magical effect. How many customers can spend so accurately every time, and the purchase of goods is just a whole number?

If you dont make a whole number, there is still a balance in the card, do you have to come shopping for the second time, or the third time!

When the second and third time come, there are only a few dollars left in the card. The balance will not be wasted, and it will not be enough to be used. Once the recharge and cashback activities are still there, then recharge a little

This kind of routine is summed up by savvy merchants.

What kind of gymnasium, cake shop, all kinds of businesses all follow the same routine as consumers. You can pay in cash at once, but you have to persuade customers to apply for a membership card in the name of a discount. When the balance in the card is not used up, if you want to buy something, the first reaction is to have a member. The card's shop is gone!

The reasoning is all the same, Xia Xiaolan could have explained clearly to Song Minglan, but she wanted to let Song Minglan think about it.

She was not embarrassing Song Minglan, on the contrary, she was planning to train Song Minglan.

There are rumors in Asia, saying that she cannot hold on and wants to invite Zhu Suizhou back to preside over the overall situation, but Song Minglan did not show this at all. Mingming Song Minglan and Zhu Suizhou are relatives, and the relationship is closer.

Based on this alone, Xia Xiaolan felt that Song Minglan was worth training.

Song Minglan may not be loyal to her, at least the other party really paid for Asia, loyal to the job of "Song Special Assistant", this is professional ethics

The second wife was puzzled, but there were so many successful "cases" in Xia Xiaolan, the second wife decided to trust Xia Xiaolan again this time.

Song Minglan thought for two days but was still confused.

However, she still followed Xia Xiaolan's instructions to do things, so as to promote the shopping card without touching the floor.

Even if the shopping card can really keep customers in Asia, they must first know about it, knowing that Asia is engaged in recharge and cashback activities, and how to use the shopping card, so the common people in the business capital have to know.

Xia Xiaolan meant to shoot an advertisement, simple and clear.

This advertisement doesn't need a complicated plot. After shopping alone in a mall, he opens his wallet, looks for money and counts money, and then finds that he hasn't brought enough money, so he can't help but be in a hurry.

When another person arrived at the cashier, he took out a card and swiped it, and the payment was successful with one beep, and the electronic mechanical sound reminded: "This time I spent XX yuan, the balance in the card is XX yuan, I wish you a happy shopping in Asia" .

Let me add a little more narration. The "shopping card" is introduced. The main thing is not to miss the recharge and cashback activities that Asia Minor is doing. The advertisement is also finished.

The actors dont have to ask for it. The salesgirls and the female guards of honor in Asia are all very well organized, and its very pleasing to watch on TV.

The difficulty here is not to shoot commercials, but the cash register system. Now the computer memory is very small. Xu Jing has been working on it for a long time before he came up with this version that castrated many functions and barely worked. Anyway, it was just swiping the card. Payment and reconciliation have to be done manually, and there is no excuse that the barcode can be automatically entered. The cashier and deduction numbers must be entered by hand.

Even the cashier system with simple functions in the castrated version cannot be completed in a day or two. When Xia Xiaolan took over Asia, she was planning for the future chain operation. Two or three months ago, Xu Jing began to prepare. Let him do it for two or three years. Now he has to engage in a sales promotion battle with several state-owned shopping malls, and he can only get this thing out in advance-imperfection is secondary, and the ability to swipe the card to make cashier settlement is the most important thing. Xia Xiaolan didn't have any higher requirements!

In a flash, another half month passed. Xia Xiaolan felt that Asia was ready for the challenge. The employees had been retrained, and the cashier also knew how to pay by card. She was ready to let the TV station start advertising.

Old Huang secretly called Qiongdao:

"Zhu Zong, you said that it is ridiculous, you really think that a small card can turn the situation around? She doesn't know yet, the suppliers of the merchants have been observing for so long and found that Asia has no effective means to deal with competition. It has been decided to cut off the supply of Asia Minor... Mr. President, please come back and take charge of the overall situation, otherwise Asia is really over. This is your painstaking effort!"