Rise of the Alchemy God

Chapter 64: Creating a Brand

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Night had already fallen in the Phoenix Kingdom, and the faint light of oil lamps could be seen glowing in various places.

In a dormitory room, illuminated by one of these lamps, Ethan lay on his single bed, reflecting on the conversation he had earlier with Da Shu.

"Creating my own brand?"

Ethan was a bit puzzled by his friend's words.

Of course, he understood what it meant to create a brand, but he wondered if it was necessary for an alchemist at his level to do something like that.

Seeing the confusion on Ethan's face, Da Shu explained.

"Yes, as you know, every alchemist eventually creates their own brand, and the benefit of doing so is obvious.

You see, a brand is not just a symbol or a name.

It's the identity of your business in the market.

Creating a strong brand can make the difference between being just another alchemist and becoming one of the most respected in the industry.

In a saturated market like alchemy, where every alchemist can create similar pills, having a unique brand ensures that customers recognize and remember you.

It's like a seal of quality that speaks for itself."

Ethan raised an eyebrow.

"It's not that I don't understand the benefits of having my own brand, but what's the point of creating one so early?"

He naturally had a basic idea of the benefits of having his own brand for his pills, but he simply thought that at his current level, it was unnecessary to create one.

The pills he produced were essentially already available on the market, and many other alchemists were making them.

Moreover, they were of the lowest grade.

So, no matter the degree of purity, they were still common pills with little relevance.

Ethan had already thought of creating his own brand; after all, he would need one in the future.

But he didn't expect that he would need to create one so soon.

Da Shu, of course, understood why Ethan thought this way, so he explained:

"Normally, there wouldn't be many advantages to doing something like this so early," he said, and Ethan nodded in agreement.

"But there are special cases where it's better to do it right away, especially in your case," he added, with a hint of excitement in his voice.

"Hm? What do you mean?"

"You see, in the past period, the reports from our stores, where I primarily sold your pills, have shown a certain increase in earnings.

And the main source of this increase seems to be the pills, more precisely, the pills you've produced," he said with a pleased tone.

"My pills?" Ethan asked doubtfully.

"Yes, your pills.

You see, although our stores have always sold pills from various sources, they've never been our main focus.

Not having a renowned expert at our disposal, people tend to buy pills more from other places, like the Medicine Pavilion stores, and this is essentially due to their reputation.

People know they have a guarantee when buying from them.

They know that the quality and validity of those pills will never be compromised.

This leads our pill sales not to be very high, so we tend to promote other products more, where we are sure to be more successful.

But this has changed recently.

The few customers who bought your pills were satisfied enough to come back to us to buy more.

As you know, when a product is good and the customer is satisfied with it, they often recommend it to their acquaintances, advising them to buy from where they did, and this has been the case for your pills.

The effectiveness of your pills has been so impeccable that the number of people buying pills from us has increased by at least three times in the last month," Da Shu said, pleased.

And why wouldn't he be?

After all, this not only brought him more earnings but also improved the image of his family's stores.

The influence of Da Shu's family in Sun City was not yet strong enough to hold a large market share.

Their influence in Sun City was secondary.

They were still far from being able to rival the other families who had settled there before them and had more time to establish their influence.

Da Shu personally cared little about commerce and was more interested in pursuing his cultivation path, so although he had some stores under his name, he didn't pay much attention to them.

As a result, his performance at the end of the year was always much lower than that of other members of his family.

That said, although managing a part of his family's business was secondary, it wasn't that Da Shu didn't care at all.

His so-called monthly allowance, which he received from his family, was actually a share of the total monthly profits from the stores under his name.

And the resources for cultivation that he bought were purchased using these earnings, so he knew that if he wanted to continue cultivating without too many worries, he at least had to dedicate some time to managing the business.

So when he saw how much he had earned at the end of the month from the sales of Ethan's pills, he was pleased.

Hearing this, Ethan couldn't help but ask in a doubtful tone.

"But wait, don't I only sell level 1 pills?

How do pills of that level attract so many customers?"

Da Shu, hearing his friend's question, almost fell off his chair and said with a strange expression:

"Just level 1 pills?

Do you have any idea how many people buy level 1 pills?

Seventy percent of the pills sold in any city are level 1 pills.

Most people don't have a high enough income to afford higher-level pills, so they rely heavily on level 1 ones." he said.

At that moment, Ethan's eyes widened as he realized something.

'Right, higher-level pills are much more expensive.

It's not possible for common people to afford them without creating a big hole in their finances.'

Ethan realized what was wrong with his earlier thinking.

He had always thought that the higher the level of the pill, the more he would earn.

But there was a flaw in this reasoning.

Just because a pill was of a higher level didn't mean there would be more customers for it;

after all, it would cost more, and there was no way that a person with an average income would decide to spend money on a high-level pill if they didn't need it.

Selling level 1 pills in stores was fine because everyone could afford them, but it was a different case for higher-level pills.

For example, if an ordinary store decided to sell a level 3 or even 4 pill, that store would only risk being robbed.

Products of a certain level could only be sold safely in stores of a certain level.

That's why institutions like auction houses existed, where high-level and rare products were the order of the day and could be sold safely.

The Medicine Pavilion, for example, had floors dedicated exclusively to products of this level, where only people with a certain income and status could access.

Ethan had always taken level 1 pills lightly, but now he understood that by doing so, he was risking losing a great opportunity to make money.

He also realized why it was better to establish his own brand from the start.

If what Da Shu said was true, then this was a good opportunity for him to establish a good image for his brand.

It was just as Da Shu had said before.

Having a good image guaranteed the quality of your products, and if the image was good enough, you could even charge a slightly higher price than normal.

And this, in other words, meant more money for him.

At that moment, Ethan had an expression that shone, with his eyes almost taking the shape of a money sign.

Da Shu, seeing that his friend finally understood, made a similar expression.

There was no need for more words between the two.

They could both tell what the other was thinking.

If an elder of the sect had been there at that moment and heard their conversation and seen their expressions, he probably would have given them a few knocks to bring them back on the right path.

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FRANK_LEE_JUNIOR:

Here's today's chapter, I hope you enjoyed it.

As always, if you have any comments or concerns, feel free to comment below.

See you tomorrow.