Chapter 177
Chapter 177
# 178
The mountain is said to be high, but (3)
Park Man-deok, manager of the Content Business Division, who received the revised contract, checked the contract carefully. After that, I checked the contract in Chinese. The contract written in Chinese was not something that could be confirmed even if Manager Park Man-deok checked it.
“Are you sure?”
“yes.”
The legal team representative who was the final confirmer swallowed his saliva once and answered.
Manager Park Man-deok stood up and spoke to the employees, who were looking haggard from working overtime for several days due to the sudden progress of work.
“I decided to stamp it with the boss, production company, and Chinese side early tomorrow morning. You’ve had a hard time these past few days! This contract is a huge deal! Performance bonuses will go down. “I’ll tell the boss well… Let’s get off work now!”
Manager Park Man-deok’s words brought some life to the zombie-like expressions of the employees. The employees got up one by one and put on their outerwear. The bonus was a bonus, but I felt even happier right away because I could leave work.
Manager Park Man-deok organized the contract in his folder and picked up his coat, which he had also placed on the chair. Maybe it was because I ate too much bulgogi for a late-night snack, but my stomach seemed to be more bulging than yesterday, but it was okay.
Tomorrow was truly a huge success for both SVS Broadcasting Company and Director Park Man-deok’s personal career.
“Lovers from Space” was a work that raised a lot of concerns within the broadcasting station before production.
Although writer Oh Young-ji writes well, she was a writer who had good grades in family dramas mainly targeting housewives. It was unclear whether such a writer could write a romantic comedy well.
And it wasn’t just a romantic comedy, it was a science fiction romantic comedy.
However, since it was the return of a super star named Wang Hee-jin, it was impossible not to watch it. Just because it was Wang Hee-jin’s comeback film was already enough. KK’s Kang Do-wook was added as the male lead.
There was a reason why broadcasting companies cast idols as main actors despite various controversies over their acting skills.
Topical. Rather than using a nameless supporting actor, using an idol member was much better in terms of popularity and profits.
However, in the case of Do-wook, he was a person who did not have to worry about controversy over his acting ability, so the broadcasting station could call it a ‘big casting’.
In addition, Do-wook was not only a popular star in Korea, but he was also a Korean wave star that swept China and Japan. No matter what the viewer ratings were in Korea, export to China, Japan, etc. was confirmed.
Shortly after the news that Do-wook had been cast was published, sales offers came in from China and Japan.
Since the Korean Wave began to spread in dramas, content exports have been able to generate greater profits than advertisements. There were cases where it became popular domestically, and depending on the casting, there were also cases where it was exported during production.
In fact, even though it was a highly anticipated product, steam often leaked when the lid was opened in Korea, so it was strategic to sell it in advance if possible.
Manager Park Man-deok was somewhat confident of the success of “Lovers from Space” after previewing the tentative filming of episode 1.
Manager Park Man-deok postponed setting export prices to China and Japan. It was a winning bet. There were many people, both from above and below, who had doubts about Director Park Man-deok’s choice.
Director Park thought that even if his predictions were wrong after the broadcast, he would be able to export the average value.
The response after episode 1 aired was tremendous. Manager Park Man-deok waited for the reaction to heat up even more. It was possible because Kang Do-wook, already a Hallyu star, was the lead actor.
As expected, it was the Chinese side that was having trouble, not the SVS side. In addition to Do-wook’s appearance, the content of “Lovers from Space” itself aroused the interest of Chinese people.
After consultation with the production company, Manager Park Man-deok set an export price of 70 million won per episode. The amount was twice as high as the 35 million previously proposed by China.
On the Chinese side, it was unconditionally OK.
The amount and terms of the contract were revised over several days. We have summarized the positions of writer Oh Young-ji and the Chinese broadcaster SVS Broadcasting Company, the drama production company, regarding various copyrights and interests.
All I had to do was stamp the contract tomorrow and it was done.
It was the country’s highest priced export.
***
SVS Broadcasting Station Paju set.
The atmosphere at the filming site was generally friendly. It was common for me to not be able to sleep due to schedules, but the external response was so positive that I was able to forget about the hardships.
Wang Hee-jin and Do-wook were sitting side by side on the set sofa and checking the script.
“Oh, there’s another scene of eating tteokbokki.”
After checking the script for Episode 12, Wang Hee-jin complained half jokingly and half seriously. In the case of the script for episode 12, it was a script that writer Oh Young-ji had a hard time with. Because of the filming schedule, the first part was sent first, and the complete script had only just arrived.
“That’s a good response. “Why are you doing this when you know that PPL is plentiful?”
Director Ahn Cheol-hwan said as if it was something new for him.
“It’s because I feel like I’m going to gain weight while acting like I’m eating.”
Wang Hui-jin said calmly. Dowook smiled and answered.
“I don’t think you need to worry.”
“I know. Mr. Dowook is right. Now, everyone is just praising Heejin for her beauty. What if even eating tteokbokki is that perfect? “I also saw the screenshot that appeared on the Internet earlier, and I now understand why everyone is going crazy.”
As director Ahn Cheol-hwan said, the scene of Wang Hee-jin eating tteokbokki with tears in her eyes was made into a ‘meme’ and was spreading like a trend on the Internet.
There were quite a few people who went crazy because they wanted to eat tteokbokki just by looking at Lovers from Space.
“Our members also ordered tteokbokki and ate it while watching the drama.”
“Ah really?”
Wang Hee-jin asked Do-wook’s words as if he was amused. Dowook nodded.
Such reactions did not come only from Korea.
“Lovers from Space” is currently being broadcast live on a Chinese internet broadcaster, and the response has been tremendous. As the population scale was large, the number of viewers quickly exceeded the billion mark.
In China, people who saw Wang Hee-jin eating tteokbokki were curious about the Korean food, tteokbokki, and wanted to eat it.
The Chinese branch of the company that sponsored Tteokbokki was in an uproar. Of course, they sponsored the drama for promotional effects, but they had no idea that the ‘tteokbokki craze’ would spread this far in China.
In addition, those who run Korean restaurants in China were also delighted. Even Korean barbecue restaurants had tteokbokki on their menu.
The tteokbokki that was sometimes eaten in the drama was like that, and the clothes and accessories worn by Wang Hee-jin and Do-wook were always sold out.
Han Song-hee’s lipstick, Han Song-hee’s earrings, Cheon Min-jun’s coat, Cheon Min-jun’s sunglasses, etc… Countless items were being sold.
The effectiveness of the advertisement was such that more advertisements were added as each episode continued. Writer Oh Young-ji said it was difficult to write PPL scenes, so he asked her to stop accepting them.
The popularity of not only the two main actors, but also Jeong I-wook and Joo Min-ah, has increased. Even though Joo Min-ah was a villain, she was loved by many people, calling her a ‘cute villain.’ Recently, there were two new advertisements that Joo Joo-ah filmed.
The number of advertisements that came to Dowook was countless.
Even when it was already KK, there were quite a few advertisements for Dowook as well as advertisements for the entire KK team.
However, since Do-wook’s star quality and profitability as an advertising model were completely proven through this drama, it took a full day just to review the incoming offers.
In addition to domestic advertisements, there were also a lot of Chinese advertisements coming in.
Hit Entertainment’s fan-marketing team also planned to hire one more Chinese-speaking employee.
After reviewing the script for episode 12, Wang Hee-jin decided to start filming first, and Do-wook came out of the set.
It was a scene where Wang Hee-jin changed her clothes several times alone at home in anticipation of her date with Do-wook. Afterwards, there was a scene where Dowook came to the house.
Dowook checked his lines in the next scene.
Nam Da-woo, who was next to him, answered the phone and called Do-wook.
“Brother, are you okay with the phone call now?”
“who?”
“Team leader Lee Dae-hyung.”
“Ah……”
Dowook looked inside the set. The filming was in full swing and I had just changed my clothes for the second time. It didn’t seem like it would be over in ten minutes.
“What’s going on…”
Do-wook got up and headed toward the waiting room.
After entering the waiting room, Do-wook received a phone from Nam Da-woo.
“yes. manager. “This is Kang Do-wook.”
-Ah, Mr. Dowook! I’m sorry for disturbing you while you’re working. Mr. Dowook doesn’t come into the office these days… I need to get confirmation, but I can’t put it off any longer.
“No, team leader. it’s okay. It’s a bit tight these days as it’s the last minute. “What’s going on?”
-Another advertisement came in…
Team leader Lee Dae-hyung’s tone of voice was a mixture of joy and sighing. It was a good thing that advertisements came in, but it was also true that there was too much work.
In the case of other KK members and overall advertisements, the work was done through Director Oh Baek-ho, but since there were too many personal advertisements coming in to Do-wook, team leader Lee Dae-hyung and Do-wook were working directly after appearing in the drama.
The current craze of popularity was an opportunity. Dowook had no intention of letting this opportunity pass by. Even though five bodies were not enough, Dowook’s idea was to film as many incoming advertisements as possible.
The money and power held by Director Seo Jung-won… In order to bring them down, Do-wook also had to have it.
Team leader Lee Dae-hyeong was skeptical about Do-wook’s decision this time, as Do-wook had only done major advertisements that were really necessary before and did not seem to have any particular desires for money, but in any case, it was Do-wook’s own choice.
“Ah… As I said, I will do whatever I can. After taking a look, if it doesn’t suit me too well… I’ll go with what the team leader recommended.”
-Can I do that?
“yes.”
Do-wook expressed his trust in team leader Dae-hyung Lee. Team leader Lee Dae-hyung said with a smile.
-Then, I will send the list I compiled through a message to Mr. Do-wook. Please check only the company name and product.
“yes. “Please.”
As soon as I hung up the phone, a message arrived from team leader Lee Dae-hyung.
[First of all, I only selected the ones that matched the price and didn’t overlap with the current advertisements. I will check the reliability of the company and product one more time, but please check with Do-wook first.
-HOTEL HOTEL (Hotel Price Comparison Site) (Middle)
-??? (Healthy Juice) (M)
-ABA (Shoes Editorial Store) (M)
-Chu Chu (Binggeut Confectionery’s New Product Bubble Gum) (M)]
ABA or Binggeut Confectionery Since it was a Korean company, Do-wook knew the place, but the companies that were proposed from China were places that Do-wook was not familiar with.
Dowook, who wrote ‘I confirmed,’ paused his fingers for a moment.