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Chapter 401 - 401: Public Opinion Marketing
Chapter 401 - 401: Public Opinion Marketing
Chapter 401: Public Opinion Marketing
Translator: Henyee Translations Editor: Henyee Translations
Speaking of this, Chen Tian was also a little puzzled. In his opinion, it would not have been so troublesome if they had let them filmed Yu Han from the beginning.
Yu Han shook her head. “How can it be that simple? They will still chase after me.”
Chen Tian was not in the entertainment industry, so he did not understand the fanaticism of entertainment reporters. “I’ve seen the news. Other artists can’t wait to take advantage of the college entrance examination to gain more exposure. Why do you have to avoid them?”
Yu Han took a sip of soup and wiped her mouth with a tissue before saying, “I don’t really want to use this matter to hype things up.”
Yu Han was not a person who liked to create hype. Previously, when she was on so many trending topics, it was basically trouble that came to her first, not her taking the initiative to create hype. The college entrance examination was relatively serious and was not suitable to be teased and joked about, so Yu Han did not want to be in the limelight at this time.
Yu Han guessed that the reason why He Meng agreed was related to her star student persona.
Now, because of the two results slips that had been leaked previously, everyone on the Internet thought that her results were very bad. Hence, if she could get into Capital University after the college entrance examination results were released, it would definitely attract a huge backlash from public opinion.
The people would be very curious about how she could improve her results to this extent in a short period of time and firmly establish her star student persona.
One could tell how good the star student persona was just by looking at the many celebrities in the industry who liked to create this persona. After all, in the hearts of the Chinese, people who had outstanding results and got into good schools would automatically be looked upon greatly.
Especially to many parents, when one’s results were outstanding, they would ignore many things and simply think that one was outstanding.
However, although the star student persona was good, it was very difficult to establish it. This was because it was easy to expose someone as long as they said a few more words.
The best star student proof was academic qualifications and results. It did not need the team to carefully plan and create these things that had been verified by the country’s standards. Instead, it directly stamped the artist with a red stamp. It was real proof.
Even if she said something wrong in front of the camera, as long as it did not happen too many times, no one would easily think that her persona had crumbled. They would only think that she had made a mistake.
As the CEO of an entertainment company, Chen Hai was very familiar with the marketing of the entertainment industry. Hence, he understood He Meng’s thoughts quickly.
As the CEO of an entertainment company, he would not think that hyping up marketing was wrong. After all, even good wine was afraid to be hidden in the deep alleys, let alone in this era of streaming media. If celebrities wanted to stand out, other than their ability, they generally could not do without good marketing methods.
However, even if he agreed, he still decided to secretly warn He Meng to take it easy. Although marketing was good, it was also a double-edged sword. If she did not control it well, public opinion would backfire on the artist.
About half an hour later, when Yu Han was full, He Meng rushed to the restaurant. The moment she entered the private room, she poured a large cup of tea and drank it in one gulp. After waiting outside the examination hall for so long and wasting her breath with the reporters, she was so thirsty.
Seeing that Yu Han had already put down her chopsticks and the Chen Family brothers and Lang Yu were almost done eating, she glanced at Chen Hai. “President Chen, should we go back to the hotel first?”
Seeing that her cup was empty, Yu Han picked up the teapot and refilled half a cup of tea for her. “Don’t be in such a hurry. The exam will only start at two o’clock. There’s still a lot of time. Finish your meal first.”
Chen Hai also nodded and said, “Yes, I don’t mind spending a few minutes more.”
He Meng knew the moment she heard “a few minutes”. Chen Hai actually agreed with her to hurriedly return to the hotel to let Yu Han rest.
However, since Yu Han asked her to eat first, Chen Hai naturally had to listen to her. Hence, he changed his mind and asked He Meng to eat. However, he still secretly ordered her to move faster and not waste too much time.
He Meng’s heart ached a little. Why couldn’t she have such a rich and considerate uncle? Unfortunately, President Chen’s considerateness was only given to Yu Han, his niece. Naturally, it didn’t include her, his subordinate.
As He Meng sighed, she casually picked up the sweet and sour pork ribs in front of her. The moment she ate them, she couldn’t help but hiss. “So sour!”
It was unknown if she was talking about the sweet and sour pork ribs or the sourness in her heart.
10 minutes later, He Meng hurriedly finished her lunch and they drove back to the hotel. However, just as the car stopped at the entrance of the hotel and He Meng opened the car door to get out, someone suddenly rushed over with a camera.
“Yu Han, Yu Han, can I interview you?”