Chapter 158: Yidiandian marketing methods
Chapter 158: Yidiandian marketing methods
Chapter 158: Yidiandian marketing methods
Chapter 158 Yidiandian marketing methods
The next morning, Jiang Qin's alarm clock woke up Zhou Chao, and an angry shout quietly awakened his sleeping mind.
The quilt in winter is so warm and soft that people dont want to get up, even Jiang Qin.
Now that you are the boss, you still have to go to bed early and get up early. Is this still natural?
He gritted his teeth and got up from the bed with strong perseverance. After washing up, he called the three guys in the dormitory one by one and asked them if they were interested in having breakfast.
No need, Brother Jiang, we already made a reservation for breakfast in the group last night. Zhou Chao looked proud.
Ren Ziqiang said an English word: "metoo."
Okay, technology changes life.
Jiang Qin left the dormitory alone and went to the cafeteria to have a simple breakfast. When he came out, the morning delivery of the group had already started.
A large number of little yellow hats entered the campus in the bright sunshine, walking between various buildings, delivering goods and ordering goods.
Thanks to the countdown marketing last night, there were quite a lot of orders in this morning. Every tricycle was almost full of goods. According to rough statistics, this wave of orders accounted for 100% of the entire day yesterday. Seventy.
After the delivery was completed, the little yellow hat quickly left the scene. The bright yellow little hat disappeared in the blink of an eye, disappearing as quickly as it came, as if nothing had happened.
However, the lovely coins have already undergone the first round of exchange.
Jiang Qin stood on the college road and watched for a long time. It was not until the last little yellow hat disappeared from sight that he turned and went to the entrepreneurial base.
Good morning, boss.
Good morning, have you eaten yet?
"have eaten."
Thats great, the days plan starts in the morning, hurry up and work, I cant help but make money!
Jiang Qin sat back on the boss's chair with a smile. He was dumbfounded for a while, and then went out to wash his face, which completely cleared away the sleepiness of the winter.
Then he asked Lu Xuemei to put her work aside and make a banner for the home page of the group tour, and report the sales situation on the first day of the group tour to all the teachers and students in the school.
This kind of digital presentation is actually a wonderful form of advertising and marketing.
Because compared to flashy words, accurate numbers are easier to gain the trust of the audience.
You write your marketing soft copy to the extreme, but the final purchase volume still depends on past sales data.
The most popular data marketing Jiang Qin has ever seen is Xiangpiaopiao. It sells 700 million cups a year, which can circle the earth. The later red canned herbal tea was also slightly imitated, and it produced very good results.
Warmly celebrate the successful launch of the group on the first day, with single sales exceeding 5,000!
"Is there a zero missing?" Jiang Qin said silently behind Lu Xuemei.
?)
Lu Xuemei turned her head and flicked her ponytail: "I didn't write less. This is the data Sunai gave me. I compared it with each other. Every one of them is correct."
Jiang Qin stared at the computer screen for a long time, and finally coughed: "Change a few words, add a zero to the number, and change the single quantity of 5,000 to the sales volume of 50,000. This is very exciting."
Ah? Isnt that a lie?
Jiang Qin folded his arms and spoke softly: "A bottle of Coke counts as one purchase, a pack of instant noodles counts as one purchase, one slipper counts as one purchase, and the other one counts as one purchase. It's all thrown together, no matter what, you have to have it." The sales volume is 50,000, its not a lie, its just using Yidiandian marketing techniques to blur the sales volume and order volume for a while.
Lu Xuemei pursed her lips: "Boss, the road you have walked has left many pitfalls. If you don't get rich, who will get rich?"
The **** yin and yang is so cute, I cant help but want to deduct your salary when I hear it.
"Huh? No, I refuse!" Lu Xuemei changed five thousand to fifty thousand with a click.
Jiang Qin sat on the table next to her: "Have you ever seen the advertisement for instant noodles? Such a large piece of beef duang fell into the bowl, and when you unpacked it, you couldn't even see the beef hair."
Ah this
Xuemei, if you have nothing to do, you should go and listen to the study of advertising. In fact, the real purpose of advertising is not to convey the truth, but to increase sales. Dont confuse the two concepts.
Lu Xuemei nodded thoughtfully, then quickly prepared the banner, sent it to Sunai, and replaced it on the home page of the group-joining website.
At the same time, Dong Wenhaos order posting activities have also officially begun.
To put it bluntly, we are calling on people who bought something in the group purchase yesterday. If you have the conditions, you can upload pictures. If you have no conditions, you can share your experience.
On the one hand, it is to attract more unregistered users.
On the one hand, it is also to adjust the next optimization direction based on user experience.
Boss, the people who post orders are not very motivated.
Give them a few titles to try. Those with a large number of orders will be given the title of group-building master. Those with more orders will be given the title of group-building rich second generation. Those with more orders will be called group-building dads!
Can it be useful?
It will definitely be useful to some people.
Sunai and the technical team have already made a reputation system before, and have issued many titles, so it is suitable for use.
Immediately afterwards, a user named Ping Ping Wu Qi Mr. Cao shouted in the forum, "I'll do it first," and opened several posts one after another to share orders.
With the start of his post, the special page of group sharing and ordering suddenly became active.
Jiang Qin said it was awesome after reading it, saying in his heart that I am just ordinary. Cao Dav really came after smelling it, and the influence was simply awesome.
He stretched, turned around and sat back on the boss's chair, looking at Professor Yan at the opposite table. Professor Yan came here early in the morning to enjoy the excitement, and has been reading the newspaper in silence, without much sense of presence.
Professor, what kind of tea are you drinking?
Maojian.
Maojian is green tea, right? Green tea is good and can reduce the heat. Ive been so busy these past two days and Ive gotten a bit angry.
Jiang Qin picked up the teapot, gave Professor Yan a refill, and also drank a cup for himself.
Winter is dry and makes people thirsty easily, so a cup of tea is just right to relieve the heat.
Professor Yan also picked up the tea cup at this time and observed Jiang Qin while drinking tea, his eyes narrowed tightly.
He had always thought that Jiang Qin and Ye Ziqing were the same type of people.
Dare to think about it, full of energy. In addition to the different gender, many places are quite similar, so he gave up an additional good impression on Jiang Qin's project, helped him solve the office problem, and helped him write an introduction letter.
But now it seems that this initial impression was wrong.
When Ziqing was making decisions back then, he had a serious expression, said what he said, and acted vigorously and resolutely. He looked very professional, but in fact, he took many things for granted and was completely unreasonable.
Jiang Qin, on the other hand, is playful and smiling. He seems a bit exaggerated, but every decision has its deep inner meaning.
When you do something, can you clearly explain why you do it? The difference between "can't explain" and "can't explain" is really huge.
If you state the reason clearly, it means that the development of this matter is still firmly in your hands without any deviation.
But being unable to explain clearly means that you cant even find the direction yourself.
When a leader cannot find the correct direction and only wants to take one step at a time, the outcome of the flock can be imagined.
Before he came here to enjoy the popularity, Professor Yan occasionally came to 208 for a few rounds. He felt that Jiang Qins team was very efficient in execution and could accurately hit the target in any strategic tasks. Jiang Qin was really lucky.
But after he settled in 208 and saw Jiang Qin's various arrangements, he realized that this efficient execution was just an auxiliary, and the core of the entire team and project has always been Jiang Qin's precise decision-making.
With the dormitory as the station, the region as the whole, and the first snowfall, this plan is really watertight.
I heard that Jiang Qin also considered the situation of no orders on the first day, and still gave the delivery staff enough wages to let them run without orders.
Is it a coincidence that the right time and place are right?
No, they were put together by others.
But if you really want to get together, you must have the vision to see through the world.
If Ye Ziqing could have had one-third of Jiang Qin's, no, even one-fourth, he wouldn't have lost so miserably in the Jiuhui group purchase.
The gap is too big
Professor Yan sighed silently and turned his attention back to the newspaper.
Its eleven oclock in the morning, and the wind is cold and strong outside the window.
None of the 208 people wanted to go out to eat, so after a simple discussion, they collectively experienced a group delivery service.
Jiang Qin ordered a piece of golden beef and gave Professor Yan a similar piece. The grunting sound kept ringing in the office, sounding extremely cheerful.
Looking around, everyones face is flushed, and some people are sweating from eating.
Jiang Qin had been drifting in Shenzhen in his previous life, working alone and renting an apartment alone. He was fed up with loneliness, so he really liked the atmosphere of eating together, which made him feel particularly good at eating.
When this marketing peak period passes, we can put a large electric pot in 207. It would also be good to make a hot pot in the office frequently.
Professor Yans face darkened: Private use of public utensils is not allowed!
Jiang Qin choked: "This is just a suggestion, professor. Also, are you a fan of oil or sauce?"
This sauce dish.
Lan Lan, please remember, Professor Yan likes to eat soy sauce dishes. When we eat hot pot in 207 in two days, prepare the most delicious soy sauce dishes for Professor Yan!
Professor Yan:
Jiang Qin turned his head again: "Can professor eat spicy food?"
I cant, Im getting angry.
Lan Lan, remember again, when you buy a pot, you must buy a mandarin duck pot. The professor doesnt like spicy food, so prepare the most tender pot bottom for him!
Wei Lanlan nodded immediately: "Okay boss, it has been included in the memo!"
Professor Yan was silent for a while and then coughed: "I am also the director of the entrepreneurial base, Jiang Qin, you'd better restrain yourself."
Jiang Qin chuckled and turned to look at Dong Wenhao: "Old Dong, I remember that you have a secret sauce dish that is very good. Last time, Wen Jinrui was so delicious that he cried?"
Professor Yans throat moved:
Boss, my old Dongs secret sauce dish is delicious.
Professor, dont you try Dongs secret sauce?
Professor Yan did not agree, but he also did not refuse. He just raised the newspaper and continued to read silently.