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Chapter 747: Jiang Qin crosses the border again? !
Chapter 747: Jiang Qin crosses the border again? !
Chapter 747 Jiang Qin crosses the border again? !
?“It’s not just the wine last night that made me shed tears~”
?“Your tenderness is not the only thing that makes me reluctant to leave you~”
?“Come with me and take a walk on the streets of Chengdu, oh~”
“Until all the lights are out, it won’t stop~”
?After midsummer, Douyin continued to maintain a ferocious growth trend due to the impact of directional traffic cards, and it has left other short video platforms by several blocks.
?But so far, Douyin still has no national hot spots, until a ballad was uploaded to Douyin.
?Folk music has always been a niche music field in China, with a small audience.
?There is a group of people who specialize in singing folk songs, but they never find a chance to get ahead.
?But the popularity of "Chengdu" surprised everyone except Jiang Qin.
?The thing that is popular is very strange. It is as elusive as art. Sometimes you can’t tell why it is popular, but it is popular, and it is popular in a mess.
?Zhao Lei’s original voice was also added to the Douyin material library and was quoted by countless video shooters.
?Use this song to record a video, even if you just set it up on a city street at night, you can get over 10,000 exposures.
?Subsequently, a group of cover singers also released their own cover videos to gain popularity, adding fuel to the fire.
Following Jiang Qin’s instructions, Wanzhong Mall across the country also began to add this song to their playlists and play it on a loop, continuously expanding its influence offline.
As time goes by, Wanzhong’s surrounding stores also begin to play Chengdu on a loop.
From time to time, articles on popular science folk songs appear on Toutiao and Zhihu. They accidentally used "Chengdu" as an example, and spread the value of listening to folk songs to be more tasteful.
??So with this kind of hype, this song is really becoming more and more popular day by day.
??Everyone in the Douyin project department from top to bottom witnessed with their own eyes a heat-building operation that was named by Jiang Qin and started by them. Even they felt a little dazed after the success.
“When the boss asked me to recommend this song, I didn’t really understand it, but... can it really be so popular?”
?“It’s so popular that even my kindergarten girls will hum...”
“It turns out that capital can really control the epidemic.”
“I always feel like the boss is cheating. Wheatfield Project has signed so many original music projects, why did the boss choose this one?”
?In fact, even Zhao Lei himself was confused by the popularity of "Chengdu".
He wrote this song in 2014. He sang it countless times during his stay in the bar, but every time he sang it, the guests did not react too strongly.
?But he didn’t know why, when this song was posted on Douyin, it was liked by so many people.
?The popularity of "Chengdu" has also successfully led to the popularity of Chengdu. The tavern on Yulin Road seems to have become a rare spiritual symbol of leisure in the busy life.
??The business teams of major music platforms such as QQ Music and NetEase Cloud Music quickly approached Zhao Lei, hoping to obtain the authorization for this song.
?After asking, I learned that the copyright of this song has been signed by Douyin.
??And they also learned the news that Zhao Lei’s short video that went viral on Douyin was not the original version, but the second version.
??As for the second version, it is said that Jiang Qin personally supervised the production.
??When the three music platforms left Zhao Lei’s house, their minds were empty.
“Mr. Jiang, do you still understand pop music?”
?“It’s broken, the one who killed us is a cross-border one.”
But Jiang Qin actually doesn’t have any musical attainments. He can only sing about monsters, monsters, and black silk skirts, but they can’t stop the big or small Ruyi Bang. What’s more, he just learned it recently. I have a good one. Dad, good dad.
?There are three main reasons why he used the song "Chengdu" as a treatment.
??The first one is to use the spread of songs to drive the popularity of the platform, and the second is to use this to attract more Internet celebrities who want to "become famous overnight."
?As for the third reason…
?At the end of August, the Ministry of Commerce of the group tour business group came to Chengdu and invited the city’s officials to join Douyin for tourism promotion in the name of group tours.
?Because the popularity of the song "Chengdu" also attracted the attention of local officials, and the traffic of Douyin was indeed increasing day by day, the two parties hit it off.
?The group-buying software is launched online to open up the path from publicity to ticket purchasing to group purchasing of scenic spots.
?Official offline operation, set up Douyin check-in points, and provide exclusive group group discounts.
Thanks to the popularity of Douyin, the online promotion of group tours, the atmosphere created by Tonight Toutiao, and Chengdu’s high degree of cooperation, the city’s tourism industry exploded instantly. Compared with last year, the number of tourists that month increased several times. ten times.
“Chengdu has become popular on Douyin, and the number of tourists has increased dramatically. Chengdu officials immediately joined Douyin to capture this huge wealth!”
“I just came back from Yulin Road and I really took it in.”
“I found that Chengdu is a very livable city, and even the air has an indescribable unique quality.”
?“I’ve been there before, it’s great, I’ll go there next time.”
?The popularity of tourism has brought more videos about Chengdu, and official interactions have also become a hot spot on Douyin. What’s even better is that because of Zhao Lei’s popularity, more musicians have joined Douyin’s “Wheatfield Project” and released songs they had previously written for their hometown.
??Although these works did not become as popular as those in Chengdu, they did contain many memorable melodies and lyrics.
?For example, "Under the city wall of Chang'an people is the train of Chang'an people. No matter where you go, Chang'an people can't help but eat steamed buns..."
?Seeing that the golden tourist season of National Day is only a few months away, the popularity of Chengdu seems to have provided a new inspiration for cultural tourism and governments everywhere.
?So during that time, many official accounts settled in.
?From the beginning of the year to the middle of the year, Douyin completed its three transformations.
?The initial version of Douyin only featured handsome guys and beautiful girls in black stockings and short skirts. Later, taking advantage of Wufu’s social hot spots, Douyin’s diversified matrix began to take shape, and the entry of official accounts changed the entire temperament of Douyin.
?It seems that it is no longer just a short video software.
?The most alarming one is Weibo, which pursues hot topics and invites officials to join in. They understand Douyin’s operation very well, because this is the current state of Weibo.
?It’s broken and it’s coming for me.
??The short video director of Weibo was pacing back and forth in the office, anxious and helpless.
? And the pressure from above also came. The leader asked him to compose a song "Chengdu", but he said he couldn't. The leader said why can't others do it?
?At the same time, after seeing another divine hype on Douyin, Mr. Ma of Tencent couldn’t help but open Weishi, which he had high hopes for, and saw a social video. He couldn’t help but show the expression of an old subway man looking at his mobile phone.
?Other platforms that make short videos, especially those that do not have the backing of big capital, have already started to think about giving up.
?Because they found that the temperaments between the two were too different.
?When you look at Douyin, you always feel that it is all-encompassing, as if you can understand the whole world just by looking at this platform.
?Their platform feels very niche, not addictive, and boring.
?The version of Douyin is too far ahead. Every time Jiang Qin makes a move, it seems that he has single-handedly accelerated the development of the short video industry.
“Can cross-border entertainment from the O2O field also achieve this level?”
“What is cross-border? He started out as a campus forum, and O2O is cross-border. This time he just returned to a familiar field.”
?“Is he a hexagon warrior?”
“It is said that the song “Chengdu” was produced by him.”
?“Damn, heptagon?”
“He is also the first Learning Star of Linchuan University.”
??????????”
?As the traffic of "Chengdu" and Douyin skyrocketed, the biggest actual beneficiary besides Chengdu was Xitian.
??Maitian Music Project is Xitian’s “putting out” 500 million to Douyin to support original musicians, so Xitian not only gained traffic, but also gained goodwill in this wave.
?So Xitian struck while the iron was hot and launched a co-branded milk tea with "My Brother" and a Chengdu Lyric Cup.
?However, regarding this matter, people in the circle looked at it and said nothing.
?Five hundred million?
hehe.
?Xitian and Tuan Tuan are just **** mom-and-pop shops!
?Since the incident about the stepmother before being beaten was reported, almost everyone knew that Xitian was a gift from Jiang Qin to his wife.
?They seemed to see Jiang Qin’s beautiful wife take out a wad of money from her left pocket and put it into her right pocket...
??Jiang Qin is a wife slave. No need to ask, the Jiang family’s wife must be in charge of the money!
?Speaking of which, when Jiang Qin gave Xitian to his wife, they were just good friends.
?Giving a good friend a milk tea brand worth tens of billions in the future, Mr. Jiang really spent a lot of money to flirt with girls.
?Pooh, lick the dog!
?The point is, Mrs. Jiang is also quite interesting.
??Everyone can often see her ID online. Every time Jiang Qin appears on a show, she will follow a large group of Jiang Qin's female fans and shout that her husband is so handsome.
?When you click on her Weibo certification, you will find that her certification is not [President Xitian], but [Jiang Qin’s wife].
??In addition to this certification, she also posted pictures of Jiang Qin on her social account all day long, and she seemed to really think her husband was handsome.
??Everyone is not sure whether this is a deliberately packaged personality, or whether Mrs. Jiang herself has a clear mind and a clean soul.
?In short, while many people envy her for being Mrs. Jiang, it seems that many entrepreneurs also envy Jiang Qin for having such a wife.
?“The milk tea industry is too difficult to do.”
“There is no way, Xitian almost eats up the entire market traffic.”
?(asking for a monthly pass, asking for a monthly pass)