Rebirth to 80s: Daughter-in-law is a Bit Spicy

Vol 2 Chapter 112: : The price war is coming ahead of schedule! (3 more)

Vol 2 Chapter 112: : The price war is coming ahead of schedule! (3 more)

Price cut!

This is indeed a way.

But this requires money to fight.

Every item is profitable. A sweater is sold for 40 yuan, and the net profit of a department store is more than 10 yuan. Now they dont want this part of the profit, or from earning 10 yuan to earning 5 yuan, trying to make less money, but also to bring customers back from Asia. Is it feasible?

I didn't even earn that 5 yuan, and sold it at 50% off to attract customers!

This method is definitely feasible.

Nobodys money comes from a strong wind. Goods of the same quality can be bought for less, so why bother to pay more!

But one thing is that to reduce prices to encircle Asia Minor, several state-owned department stores must work together.

Several shopping malls need to discuss which products will be reduced in price, how much, and how long it will last. Otherwise, one family would be stupid, and others would not keep up, or the same commodity would be reduced by 5 yuan at Zijingshan, while Shangdu Department Store would drop by 6 yuan. This is not to encircle Asia Minor, but to fight and deplete each other.

The person in charge of the Zijingshan Department Store was named Lu and his name was Lu Hongbo.

Lu Hongbo's temper is the same as his name.

But this is all appearance.

Without two brushes, can Lu Hongbo be the head of Zijingshan Department Store?

He proposed a price war, and several other companies agreed. Since he chose to be the "wicked man", Lu Hongbo didn't hide it and said his thoughts.

"Asia has a Hong Kong business background, and Hong Kong businessmen are not short of money. Once we fight a price war, we can attract customers at the beginning, and Asia will definitely reduce the price. If we take out a few of us separately, it may not be too much energy consumption. The other side, look at the money that Asia Minor spent on publicity when it opened, and for a cultural performance, we can advertise for 10 years."

Lu Hongbo's words hit the pain points of the people in charge.

Because it is a state-owned shopping mall, they are very cautious when spending public money.

Before the emergence of Asia Minor, these shopping malls only had a few hundred thousand Chinese dollars a year for advertising. They also advertised on provincial TV stations. They printed some flyers and distributed them. The advertising methods were very simple... actually enough. Yes, hundreds of thousands of advertising fees are the upper limit that everyone can accept.

Because everyone is doing this, no one thinks there is anything wrong with the hundreds of thousands of advertising expenses.

Until Asia turned out.

The publicity expenses for the opening cost millions, no wonder it can cause a crowded event.

This is too gregarious, so everyone sees Asia not pleasing to the eye.

Even now, several shopping malls have seen how good the effect of millions of publicity expenses are, but no one dares to follow the trend and imitate Asia's approach.

They couldnt think of a more attractive way of propaganda in Bia Minor.

Ask them to perform art performances according to Asia, but they can't invite Hong Kong and Taiwan singers of the same level.

More importantly, if millions of dollars of publicity expenses are spent, and the performance is not as good as that of Asia, they can't explain it.

Several responsible persons, including Lu Hongbo, are aware of the unique internal management of Asia, such as those enthusiastic salespersons who treat customers as God, but their habitual thinking for many years still makes them refuse to accept these... admit these Not as good as Asia, that is, admitting their lack of ability, and not thinking of this way of selling goods ahead of Asia!

In the planned economy era, the performance of state-owned department stores was not required, and the goods were there. The people who wanted to pull two meters of cloth had to provide'tickets.' The head wants to buy.

At that time, the attitude of state-owned stores was already arrogant and accustomed. From the manager above to the salesperson below, they have been doing this for so many years. Why should they change it?

As long as they press down on Asia Minor, they can continue to operate department stores without any change.

Dont blame yourself for not being good enough, but you have to blame your peers for doing too well...

Xueya used millions to come out for publicity, and no one, including Lu Hongbo of Zijingshan Department Store, wanted to do that.

But when it comes to engaging in a price war, each has its own ideas.

Lu Hongbo took the lead, and everyone criticized Asia together before formulating a detailed price war plan.

As Lu Hongbo said, Asia has a background of Hong Kong businessmen, and the opening of the cultural performance shows a wealth of wealth. Several shopping malls cannot be held alone, and everyone has to fight.

For example, Zijingshan Department Store cuts the price of women's clothing, while the Shangdu Department Store will choose to reduce the price of leather goods. Several shopping malls take turns to choose different products to reduce prices, staggering the type and time, so that customers can choose to go to any of the several shopping malls to shop according to their needs... Which mall the customer goes to, as long as they dont go to Asia, even if they win!

"In this way, Asia wants to regain customers. Without allies, it can only choose to cut prices across the board."

Lu Hongbo's suggestion is to let several state-owned shopping malls bear the losses together. Asia Minor wants to follow their example in lowering prices and soliciting customers, but bear the losses alone.

No matter how wealthy Hong Kong businessmen are, they can't afford to lose money all the time, right?

If you cant bear the loss, you have to bow your heads at a few state-run shopping malls. At that time, Lu Hongbo and others can sit down calmly and let General Manager Xia know what it means to prioritize by seniority and what it means to do business in a regular manner!

...

The four words Central Plains Business War were firmly tied to Asia in the previous life.

Xia Xiaolan has long known that there will be such a day. The rise of Asia not only infringes on the interests of state-owned shopping malls economically, but also impacts the outdated management and management system with business concepts such as service first and customer first.

This is an unavoidable, private versus state-run contest.

The rise of any new thing will encounter numerous obstacles, and Asia is no exception.

However, as far as Xia Xiaolan knows, the "Central Plains Business War" will occur in 1990.

But in this life, the business capital Asia Mall opened a year earlier than the previous one, and Xia Xiaolan made a greater movement than Zhu Suizhou. All of these caused a chain reaction... Xia Xiaolan is planning to stabilize Asia's operations and start from the front line of Asia's management. After leaving, I suddenly discovered that the state-owned shopping malls led by Zijingshan Department Store had united and launched a price war against Asia!

"On September 20, 30% off all women's clothing in Zijingshan Department Store."

"On September 21st, the price of all electrical appliances in Shangdu Department Store has dropped!"

"September 22, Shangdu Building..."

The flyers issued by several state-owned shopping malls were delivered to Xia Xiaolan's office almost immediately. What is this? This is a declaration of war!

Song Minglan was very angry.

It hasn't been a month since Asia opened. Are those state-owned shopping malls like this?

Unite against Asia, exclude Asia, and deal with Asia.

"...They want us to close our doors and go out of business, it's really deceiving!"