The Tyrant Billionaire

Chapter 217: Chapter 217 A Talent Show

Edward immediately saw the potential benefits.

"In the future, our record company can promote new songs not only on the radio but also on TV, enhancing the promotional effect."

"Boss, we should apply for copyrights for this," Edward suggested.

Fox added, "Boss, I think we should copyright all our show ideas to prevent other broadcasters from copying them."

Hardy smiled, "Of course, Edward, apply for copyrights for all these proposals."

The next list included TV dramas.

"HD Films TV program production department will also create its TV series. I've written two script outlines for you to review."

They took the outlines.

Bewitched: An American sitcom that aired in 1964, with over 260 episodes. It was a comedy that was very popular in America, consistently topping the ratings.

The story revolved around a man who falls in love with an actress without knowing she comes from a family of witches with some clumsy magic.

The show had many humorous moments, with the male lead often being pranked by the witch and the witch protecting him by pranking others, providing plenty of laughs.

The main settings were at home and in a movie studio, making filming relatively inexpensive. As for actors, Hollywood had no shortage of talent to fit the roles.

The new TV series "The Wild Bunch" is an extended version of the movie "The Wild Bunch" Hardy didn't write the plot, the story can be left to the screenwriters to craft. As for the male lead, Clint Eastwood can take the role. He doesn't have many roles at the moment, so it's perfect timing for filming a TV series.

Eastwood received an Oscar nomination for Best Actor for his role in "The Wild Bunch." He has gained some fame, and his character is remembered by the audience. However, his career path is now somewhat pigeonholed by the audience. If he stars in films other than westerns, the audience might find it hard to accept.

There is another consideration for Hardy in making this TV series.

In New Mexico, he owns a vast 8,000 acre piece of land. Currently, only a small portion is used for a mineral water plant. This expansive land could be transformed into a western film shooting base.

After setting aside the TV series directory, Hardy took out a significant program plan.

"Take a look at this." Hardy handed them the TV shopping plan, which was noticeably more detailed than the other proposals.

The group examined it closely.

TV shopping would air daily from 2 PM to 6 PM, targeting housewives.

In the 90s American households, nine out of ten women become housewives after marriage, focusing on their families. They are the primary consumers, so the recommended products are also aimed at this group.

TV shopping can sell clothes, shoes, bags, accessories, wine, cosmetics, skincare products, perfumes, kitchen utensils, beautiful pots and pans, cups, dishwashers, juicers, and children's products.

Each of these categories has countless brands and styles, so they can never be fully recommended. Hardy intends to promote his products, such as wine.

He has a winery in both France and the United States, but sales aren't great. He believes that with the marketing power of TV shopping, there will be no worries about sales.

After reading, Irina's eyes lit up. "Boss, many housewives need to stay home to take care of their kids and can't go shopping. This kind of program will definitely attract them. Also, other broadcasting companies don't have programs during this time slot, so it will surely attract countless viewers."

Edward thought of something else, "Boss, you said let the women call to shop and then have the goods delivered, but couriers are very troublesome?"

"I know, it will only be in a few cities in the initial stage, such as Los Angeles and New York. I plan to sign a contract with a courier company. I believe that with our business, it will quickly develop. As for advertisements, we can charge other businesses for advertising fees."

"Andy can buy stocks of these companies. If their products become popular, their stock prices will naturally rise, earning more than advertising fees and commissions."

He could even buy some listed companies with low stock prices but excellent products, and then work hard to package and sell these products. Once their stock prices soar, Hardy estimates he can quickly recoup the cost of buying ABC TV."

In conclusion:

Owning a broadcasting company isn't just about earning advertising fees; it's about controlling publicity and public opinion, which is the most powerful weapon.

After discussing TV shopping, Hardy took out the final proposal.

"Take a look at this; it's a talent show plan called 'Super Talent.'"

"What is a talent show?" Irina asked.

"A talent show is about selecting the best talent. My plan is to conduct a nationwide talent search, starting from open auditions and progressing to the finals, selecting the top three."

Although Hardy claims a nationwide talent search, it's 1947, and many conditions don't allow for a true nationwide open audition.

The open audition location is only in Los Angeles, using a registration method. People from any location can come to Los Angeles to sign up, which is the so called nationwide open audition.

However, he believes that many people with dreams of stardom will come to Hollywood from distant hometowns.

Edward was excited after reading it. "Boss, this is equivalent to selecting talent nationwide. If these people sign contracts with our talent agency, we'll have many excellent artists in the future."

"And they've already gained some fame from this program, giving them an advantage in other activities and making money directly."

Edward's understanding was clear.

The boss is truly wise.

Why promote someone if they don't sign with the company?

Fox, Irina, and Edward had different perspectives. Fox thought about how this "Super Talent" program could attract countless viewers from the start.

Hardy wrote a very provocative sentence in the plan.

"Ordinary people can have dreams too!"

"This is a nationwide talent show. Whether you're a farmer, mechanic, newspaper delivery boy, or textile worker, as long as you have a beautiful singing voice, you can participate."

In this era, there were no programs with such broad participation. Even an ordinary person could sign up, and even if they were eliminated in the open auditions, it wouldn't matter; they still had their moment.