The Tyrant Billionaire

Chapter 218: Chapter 218 TV Shopping

Anyone can be a super Star. This is the most appealing part of "The Talent Show."

It gives everyone a chance and the possibility of becoming a star.

Such a program is bound to attract countless viewers.

Most viewers are ordinary people. Seeing these participants, they see themselves, feeling a strong sense of empathy. They won't laugh at participants who perform poorly but feel a sense of familiarity.

This talent show might turn into a nationwide celebration.

"Boss, I think we should show more of the open auditions. Viewers might enjoy seeing the off key singers and funny moments," Fox suggested.

Hardy smiled and turned to the last page.

It read: "Everyone can be their own star, even if they perform poorly. To encourage participation, we should include some ordinary people in the show. Each episode should feature a few unique and excellent participants to maintain entertainment value."

"The open auditions should be more joyous than the competition stages. We can air two hours of the show daily, with five months of continuous open auditions, allowing enough time for participants to come to Los Angeles."

Fox was even more impressed with Hardy. His boss's insight and talent surpassed any TV person he had met.

These program plans from Hardy are enough to support a TV station. He believes that these programs will make other TV stations unable to compete, and ABC will quickly become the ratings champion in American broadcasting.

With ratings, there will be no shortage of ads!

With ads, they will surely make money!

"Fox, complete the TV station's structure as soon as possible. I want the first episode to air next month."

"Yes, Mr. Hardy."

"Edward, you're responsible for these plans. Recruit more directors, screenwriters, producers, and planners. Set up the production teams for these shows. I want to see progress in half a month."

"Ask MGM about the TV broadcast rights for 'Tom and Jerry.'"

Edward nodded repeatedly, jotting down the boss's instructions in his notebook.

After giving the instructions, Edward, Fox, and Irina left Hardy's office. Hardy relaxed, putting his feet up on the desk. After three busy days, everything was finally sorted out, and now it was time for his subordinates to get to work.

At this moment, there was another knock on the door.

"Come in."

The door was gently pushed open, and Irina peeked her head in.

"Boss, I need to talk to you," Irina said cautiously.

"Come in."

Irina walked over to Hardy, standing there hesitantly.

"What is it?"

"Boss, I really like your plan for the Barbie Fairy Princess. It will be amazing when it's filmed," Irina said with a smile.

"But don't you think three princesses are a bit too few? I think four princesses would be better. With more princesses, there will be more interaction, which will lengthen the episodes. Don't you agree?" Irina said softly.

"You have a point," Hardy nodded.

He had already guessed what this girl was trying to do. Irina had mentioned the Barbie princess project several times before, wanting to add a Princess Irene.

When Irina heard Hardy agree with her, she couldn't hide her joy. "You agree, right, Boss? Adding a princess would definitely be better."

"I understand. I'll think about which princess to add later," Hardy said, pretending not to understand the French girl's intentions.

"Is there anything else?"

Seeing that Hardy wasn't considering her, Irina grew anxious.

"Boss, what about me as Princess Irene?"

Hardy looked her up and down. "What are your measurements?"

Irina's face lit up with excitement.

She straightened her body, striking a graceful pose.

"35D-24-35."

This girl was over 1.7 meters tall, with long legs, a large chest, and a curvy figure, her proportions nearly perfect.

"Is your figure really that good? I'm a bit skeptical," Hardy shook his head.

"I can get a measuring tape and let you measure it yourself," the French girl said defiantly.

"Go find the person in charge of the Barbie doll factory and tell them I agreed to add Princess Irene. Also, supervise the production of 'Barbie Fairy Princess.' Increase the number of Sailor Moon characters to four."

"Long live the boss! I love you!"

Her long held wish finally fulfilled, Irina excitedly jumped up, hugged Hardy tightly, and kissed him hard on the cheek.

When this girl hugged him, Hardy felt that she wasn't lying about being a 35D.

...

Hardy had many more TV show ideas in his mind, like "America's Got Talent" and "Who Wants to Be a Millionaire," but he didn't plan to reveal them all at once. The shows he had already introduced were sufficient for now.

Television programming was still in its infancy, and none of the networks had any noteworthy shows. NBC and CBS's so called variety shows consisted mainly of performances by song and dance troupes, yet people were still thoroughly entertained by them.

Hardy entrusted Fox and Edward with the responsibility of TV production and scheduling, but there were still many issues that needed his attention, such as logistics. Current courier services were far from the advanced systems of the future. If TV shopping became a hit, delivery would become a major problem.

Another consideration was what products to sell through TV shopping. Selling fruits and vegetables wasn't feasible due to their low value, and shipping costs could lead to losses.

How to solve this problem?

After thinking it over for a long time, Hardy began to form some ideas.

For example, Estée Lauder. Currently, Estée Lauder had counters in over 20 major cities across the U.S. Customers could watch TV shopping, call in their orders, and then be given a purchase code by the operator. They could take this code to any Estée Lauder counter to buy the product at the TV shopping price.

TV shopping, being direct sales, typically offered prices 10% to 20% lower than retail counters.

Would this impact counter sales?

There would definitely be an impact. A product originally priced at $10 could now be bought for $8 with just a phone call, which was not a hassle for customers. Why wouldn't they choose TV shopping?

However, the business wouldn't lose out because TV shopping would significantly boost sales. Originally, a counter might sell only 10 boxes of cosmetics a day; now it could sell 100 or even 200 boxes.